Role of Artificial Intelligence in Transforming Creative Economy Through Innovation and Productivity Enhancement

Abstract

Technological developments, especially artificial intelligence (AI), have revolutionized the creative economy through increased productivity and innovation. This research aims to explore the role of AI in the transformation of the creative economy, especially its impact on the creative process, new opportunities for creators and industries, and challenges in the integration of this technology. The research method uses a qualitative approach based on literature studies to analyze data from journals, articles, and reports in the last five years. The findings show that AI accelerates creative processes, such as design automation and content personalization, and opens up new monetization opportunities for creators. However, challenges include technology gaps, ethical issues, and limited access for creators in developing countries. In conclusion, AI has a positive impact on innovation and efficiency in the creative economy, but the integration of these technologies requires inclusive regulation and specialized training. Keywords: artificial intelligence, creative economy, innovation.